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Marketing Automation Tool

Marketing automation is a set of tools designed to streamline and simplify some of the most time-consuming responsibilities of the modern marketing and sales roles. It covers a wide range of software tools and marketing channels.

Software that includes elements of artificial intelligence is changing the fundamentals of marketing. While it’s still the art of persuasion, the delivery and management of marketing is increasingly reliant on automation. We already have automation that makes highly precise target marketing possible, as well as software that includes predictive analytics, bots, and artificial intelligence.

Benefits of Marketing Automation

  • Tracking Advertising Campaigns Whether you use Google or social media, each platform has automated target marketing tools that make precision marketing possible. In addition, they track virtually every conceivable statistic about your campaign. A/B testing and agile marketing techniques are expected and built into the automation process.

  • Productivity Marketing automation is converting manual processes into automated processes, thus freeing the marketing staff to perform the more creative tasks of content creation and strategy.

  • Increase Revenue While creating software that automates revenue generation isn’t cheap, it’s generally well worth the investment. Consider this: B2B marketers see an average of 20 percent increase in sales from automation. Over 78 percent of high-performance marketers identify marketing automation as a key contributor to increasing revenue. By 2020, it’s expected that 85 percent of customer relationships will be managed without human intervention.

  • Targeting Whether it’s social media or data from your CRM, there is a glut of tools that automate target marketing. Platforms like Facebook segment their users by groups, behavior, interest, demographics, and a variety of other categories. Target marketing on Facebook is simply a matter of checking off those you want to receive your content. Wasting time and money advertising to people who are probably not interested in what you are selling is significantly reduced.

The benefits of automation are almost endless. Just automating email responses to customer inquiries is a big timesaver. As we move into the future, marketing departments will be dominated by programmers, mobile app developers, and social media experts. Successful marketing will depend on a company’s technical agility as well as their ability to create great content.

Using Autoresponders to Automate Marketing One of the best ways to show your authority in your marketing efforts is with an email autoresponder series. Building an autoresponder is one of the best email marketing practices for building both your authority and relationship with the customer.

An autoresponder is a series of emails your prospect receives in the days that follow their initial sign-up. This technique builds your authority by delivering insanely useful content to your prospects. The content must be targeted to potential buyers to educate them about your product or service and why they need to buy it.

The beauty of an autoresponder for you and your business is that once it’s done, you don’t need to touch it again (except for testing and tweaking—something that is very much recommended). It will automatically continue to grow your list and build relationships with your customers.