Wishlist Marketing

Purpose

Your customers may explore your site and add some products to their wish list to buy in the future.
But, you know most of the time they forget about their wish list!
Then it becomes our duty to remind them of it!

Definition

This workflow reminds customers who have left items in their wish lists with automatic emails after specified period of time.

Procedure

1. With Cron activity, the workflow starts at a defined interval. (By default it's 12 PM every day)
2. Set Name activity defines the name of the running instance.
3. After that, all the abandoned wish lists will be detected with the Abandoned Carts activity. This activity can find all of the left wish lists. (In nopcommerce wishlist and cart objects are the same)
4. The output will be saved in a variable named AbandonedCarts.
5. Then there is an iterate on all of the abandoned wish lists with For Each activity.
6. Each wish list will be saved in a variable named AbandonedCart.
7. With If/Else activity the condition will be checked. By default, the condition checks whether 7 days pasts from the last activity or not.
8. With the Get Product, activity the details of the product will be fetched and saved in a list named Products.
9. After the iteration is done, the store info will be fetched with the Get Store Info activity. We get the store information to use in our marketing email.
10. Before sending the email, a unique coupon code will be generated with Create a Discount activity. This coupon code is only applied to products in the wish list of the customer. The code will generate randomly and the discount percentage is 10. You can change all of these configs in the activity.
11. In the end, with Send Email activity an email will be sent to the customer to remind him of his left wish list. The email content has wish list details that are saved in the AbandonedCart variable. It shows the customer what was in his wish list and encourages him to complete his shopping with the dedicated coupon code.